This post will be how health companies use LinkedIn to communicate with their customers and potential customers.
LinkedIn is a social networking site designed for the business community. The goal of the site is to allow members to establish and document networks of people they know and trust professionally. Also for the individual it offers them the chance to upload their resumes and work experience so future potential employers. To connect with people on LinkedIn, someone has to send a request and the other person has to accept it, just like Facebook.
When using LinkedIn, unlike Facebook, a person does not want to connect with as many people as they can because it looks like if you connect with them you trust their abilities to do a job. Also they can use you as a reference and you might only know the person from a class back in college and haven’t seen in years so how can you give a reference for someone you have not seen in years. So therefore, it is better to keep your inner circle on LinkedIn small and to people you know and interact with at least once a month.
Why Health Professionals Should Use LinkedIn
- Presents job opportunities for both employees and employers
- Offers a free look at someone before an interview
- Members on LinkedIn are able to stay on top of new findings in industries.
If you want to learn more about the positives of using LinkedIn then I suggest you take the time to read the following articles.
- The Power of Linked-in Healthcare Marketing
- Why LinkedIn is a Powerful Tool for Healthcare Professionals
- 3 Reasons Why Healthcare Practitioners Should Use
Example of a Health Provider on LinkedIn
Kindred Healthcare is a great example of a health provider on LinkedIn because they are active within their physical location of Louisville, Kentucky but also on-line on LinkedIn. They share articles that are related to their business and to their mission statement and most important their commitment to a high level of service for their customers. They post at least once a day, therefore that means they are active but allows that proves that they do not just post anything to stay active. One thing that they do that I really like and really appreciate is the fact they post who their employee of the month is and that really shows they are committed to helping their customers but also showing they notice and appreciate the handwork their employees put in.