Twitter is no longer a form of communication just for friends and families, businesses have gotten involve and have really made some great progress along the way.
Twitter is all about expressing what you have to say in a limited number of characters and reposting what other people have said. Reposting is like agreeing to what other people say and just saying it again so your followers can see it also and have the chance to repost it as well.
The reasons why health organizations need to use twitter:
- Keep in contact with customers and the world
- Building brand name and awareness
- Building relationships with the world
- Staying update and sharing the information
- Becoming more transparent to customers
These are just simple reasons why health organizations need to use twitter but there are countless others. The basic idea of using twitter is to communicate with the world and build up brand name and awareness and relationships with customers and make them feel like the company cares about them and not the money in their wallets. Also by having a twitter, companies can share articles that might help someone dealing with a certain problem in their life. For example, if a local hospital tweets a link to an article about how having the prefect body isn’t being perfect and having muscles but instead it is about being happy with your body and a teenager girl who is worried about her weight reads the article it might help her be less stressed about her weight and enjoy the person who she is and accept who she is also. Here is an article I found and it is about reason why social media helps promote good health, http://mashable.com/2010/07/13/social-media-health-trends/#VZJzshAD4Pq3. Also here is a link to 18 accounts you should follow if you are in the healthcare field, 18 Must Follow Twitter Accounts.
Example of a great company to follow is ReviveHealth. They are constantly updating and tweeting things out for their customers to see and not every tweet is about them. They love to share articles that will help their audience at all, even if it is a tiny improvement. They use hashtags very effectively and make sure that each hashtag can bring the most attention to their post.